Pathways To Housing

This project is part of academic group study. This case study is done to improve information architecture of the existing website. The website can be accessed on this mentioned URL.

Pathways To housing, Philadelphia -

Empowering people with disabilities to improve their housing stability, achieve better health, and reclaim their lives.

They are Providing Homes, Restoring Health, Reclaiming Lives.

Before the website redesign, we wanted to finalize the target audience as it'd impact how we structure our data.

1. People who can create opportunities.
2. People who are willing to donate.
3. People who are willing to volunteer.
4. People who are willing to build relationships.
5. People who are willing to provide medical services.
6. People who are willing to provide furniture.
7. People with families who are experiencing homelessness.
8. People who are in need of furniture or any other household items.

We distributed and read content from each and every page and listed down possible textual as well as design improvements which would help us organize content in all possible ways. Comprehensive guide can be seen on this Google Spreadsheet.

1. Searching -
1. Untidy search results.
2. Irrelevant text & monotonous text.
2. Bad navigation -
1. Need to click many links to reach the final page.
2. Person gets lost while navigating between different websites.
3. Cluttered & monotonous text -
1. Monotonous text with large fonts makes the relevant information lose.
2. Lack of self-explanatory images and readable text.
3. Every page of the website looks dull and same.
4. Accessibility -
1. Inaccessible website would affect the visually impaired person’s experience.

We tested website's navigation system as it's an enty point to reach all the pages. We used www.optimalworkshop.com for testing our website's navigation system. Below are the astonishing results.

Task	Avg. completion Time	Success Rate
To know more about the organization's vision and services, which place would you go to read more about it?	20.31 sec	20%
Let's say you know a homeless person, who is in tremendous need of help. Which place would you go to reach out to the organization?	38.23 sec	10%
Let's say you are willing to provide help to Pathways To Housing as a VOLUNTEER, where would you find the necessary information about the volunteering?	7.54 sec	100%

Task	Avg. completion Time	Success Rate
To know more about the organization's vision and services, which place would you go to read more about it?	17.58 sec	90%
Let's say you know a homeless person, who is in tremendous need of help. Which place would you go to reach out to the organization?	28.23 sec	70%
Let's say you are willing to provide help to Pathways To Housing as a VOLUNTEER, where would you find the necessary information about the volunteering?	8.54 sec	30%